At Simplex360, we take pride in delivering meticulously researched, SEO-optimized content tailored to boost your online presence and drive results. We understand that reviewing the content we provide is an essential step for ensuring it aligns with your brand. However, it’s crucial to recognize the extensive work and strategy that have gone into creating this content before making significant changes.


The Research Behind the Content


When we develop content for your business, we don’t just throw words together or churn it through an AI tool. Here’s a glimpse into what goes on behind the scenes:

  • Keyword Research: We spend hours analyzing the most effective keywords and phrases your target audience is searching for, and figuring out the best ways to include those topics into our writing. This involves understanding search volumes, competition, and relevance to your services. Sometimes, we need to match exactly what the keyword is, such as “plumbing services in Springfield.” If we don’t type it exactly how the customer is searching for it or ensure that Google sees the relevance between our page and their users’ search, we can miss out on this crucial traffic.


  • Competitor Analysis: We look at what your competitors are doing, identifying gaps and opportunities to ensure your content stands out.


  • Audience Insights: We dive deep into understanding your audience’s needs, preferences, and pain points. This ensures the content resonates with them and addresses their specific queries.


  • SEO Best Practices: From optimizing meta tags to ensuring the right keyword density and placement, we follow the latest SEO best practices to help your content rank higher on search engines. There is a right and a wrong way to use keywords on a page, we balance that requirement delicately.


  • Engaging Readability: We write content that is clear, concise, and engaging. In most niches, search engines (like Google) appear to prefer content that is written at a 6th-8th grade reading level. This is also the recommended reading level for sales copy in most niches. This not only caters to a broad audience but also aligns with Google’s preferences for easy-to-read content.



Why Your Edits Matter


When you make significant changes to the content, it can inadvertently affect its SEO effectiveness. Here’s why:

  • Keyword Disruption: Altering key phrases can dilute the impact of our targeted keywords, reducing your visibility on search engines. For example, changing “commercial plumbing in Springfield” to “business plumbing in Springfield” might seem like a minor edit, but it disrupts the keyword strategy designed to capture local searches. We’ve researched these keywords and are placing them into your content on purpose. What might seem like an innocent edit could undermine the effectiveness of your entire site.


  • Content Relevance: Changing FAQs or headings that were specifically crafted to match common search queries can lead to a disconnect with what your potential customers are searching for, meaning your content wouldn’t be found when they are searching. For instance, if we had an FAQ titled “How to Fix a Leaky Faucet” and it’s changed to “Fixing a Leaky Faucet,” we miss out on targeting a high-traffic query directly. Sometimes what sounds best to us doesn’t match what our customers are searching for. The content on our websites isn’t for us, it’s for our customers, and it has to speak their language.


  • Readability Impact: Overcomplicating the language or altering sentence structures can make the content less accessible and engaging to your audience. Even though it may seem like using larger words or more complex sentences would be an improvement, that’s actually against Google’s best practices and can hurt your conversion rates. It depends on your niche, though, and we take this into account. For example, replacing “Our team offers quick and reliable plumbing services” with “Our establishment provides expeditious and dependable hydro-technical solutions” might sound more sophisticated but can alienate readers and lower engagement.



Our Collaboration Approach


We value your input and want to ensure the content truly represents your brand. Here’s how we can work together effectively:

  • Focus on Brand Alignment: Feel free to make edits that ensure the content stays on brand. Adjusting tone, terminology, or specific phrases to better reflect your brand voice is encouraged.


  • Review for Accuracy: Check for factual correctness and ensure we’ve accurately represented your services and approach. If you find any discrepancies, let us know so we can correct them


  • Communicate Major Changes: If you feel a significant section or headline needs to change, let’s discuss it. We can collaborate to maintain the SEO integrity while incorporating your feedback.


  • Add New Information: If you have additional information or FAQs, please add them! We can integrate new content in a way that complements the existing structure and enhances the overall page.





We’re here to ensure your content not only aligns with your brand but also performs exceptionally well in search engines. By understanding the meticulous effort that goes into crafting your content, we hope you can see the value in preserving the core elements that drive SEO success. Together, we can create content that attracts, engages, and converts your audience, without compromising on quality or effectiveness.

If you have any questions or need further clarification, please feel free to reach out. We’re here to help and ensure that your content truly shines!