Should You Create Multiple Google Business Profiles? A Local SEO Strategy Guide

Introduction

Local search has changed everything. In 2025, over 60% of service-related search traffic will flow through Google Business Profiles (GBPs)—making them one of the most powerful tools for local lead generation. If you’re running a service-based business, understanding how to maximize your presence here isn’t just helpful—it’s mission-critical.

At Simplex360, we specialize in building data-driven, full-funnel strategies for local businesses who are ready to dominate their market. In this post, we’re diving into a hot question: Should you set up multiple Google Business Profiles? Let’s get into it.

What Is a Google Business Profile?

A Google Business Profile is a free listing tool that lets local businesses manage how they appear in Google Search and Maps. It includes critical info like your location, hours, reviews, photos, and posts. In competitive industries, it’s your storefront for searchers looking for services nearby.

It’s also the gateway to appearing in the Local 3-Pack—those top three map results that appear for almost every local-intent search query.

How GBP Visibility Works: Understanding the Local 3-Pack

Showing up in the Local 3-Pack isn’t magic. It’s based on three core factors:

• Proximity: How close your business is to the searcher’s location
• Relevance: How well your profile matches the search intent
• Prominence: Your reputation and authority, based on reviews, citations, and engagement

In dense urban markets, your GBP might only show up within a 3–7 mile radius. In suburban or rural zones, it can expand to 10–15 miles. That means a single profile will only rank in a limited zone. If your service area extends beyond that? You may be leaving money on the table.

Benefits of Creating Multiple GBP Locations

Here’s why smart businesses are going multi-location:

• Expand your reach across new cities or service areas
• Capture more leads from searchers in different parts of your region
• Compete hyper-locally in multiple micro-markets
• Show up more often in the map pack by having GBPs in strategic zones

In short, you can dramatically increase your footprint without increasing your physical footprint—if it’s done right.

Realistic Use Cases for Multi-Location GBP Strategy

This strategy works best for:

• Service-area businesses that cover large territories (e.g., statewide commercial cleaning)
• Franchise or multi-office companies (e.g., HVAC or janitorial brands)
• Regional expansion plans—testing presence in new metros before setting up physical branches

Each GBP becomes a local marketing asset—one that can capture leads, build brand trust, and increase total search volume exposure.

Single vs. Multiple GBP Locations: What’s the Difference?

Let’s break it down:

• Single location: Easier to manage, reviews build faster, but reach is limited
• Multiple locations: Greater geographic exposure, but requires more effort to manage content, reviews, and engagement per profile

Think of it like this: a single GBP is a sniper—deadly accurate but with limited range. Multiple GBPs are like a battalion—covering more ground, but each unit needs coordination.

The Hidden Costs and Risks of Multi-Location GBP Setup

Adding multiple locations isn’t just a “set it and forget it” tactic. Each new profile increases your visibility, but also your workload. Key challenges include:

• Content Maintenance: Every profile needs to be active.
• Review Management: Reviews are a major ranking factor.
• Suspension Risks: Google has tightened verification standards.
• Budget Distribution: You’ll need to spread the budget across profiles.

That said, for businesses with real locations and the team to manage them properly, the upside far outweighs the risk.

What Makes a GBP “Legit” in Google’s Eyes?

To stay compliant, each profile must:

• Be tied to a real, physical location—not a P.O. box or virtual office
• Display business signage at the address
• Be staffed during business hours or clearly noted as a service-area business
• Use unique phone numbers per location
• Pass verification, often with video or photo proof

Shortcuts—like fake offices—can work temporarily, but they’re risky and often get shut down.

Our Recommended Strategy for Multi-GBP Setup

1. Audit your current coverage and identify high-value target zones
2. Secure legit, verifiable addresses in each zone
3. Create a dedicated landing page for each location on your website
4. Drive local reviews to each profile
5. Publish location-specific content
   Use local citations and press releases to build authority

How Simplex360 Helps You Win the Local Search Battle

We don’t just build visibility. We build domination with:

• Market Recon Reports (Competitor and Local Visibility Analysis)
• High-converting landing pages
• Automated review generation systems
• Weekly profile optimization
• Press releases and citation building

Single Profile? Or Multiple? How to Choose

Ask yourself: Do I want to dominate one city—or spread out and capture multiple regions?

• Start with one if your budget is lean
• Go multi-location if you’re ready to expand strategically

There’s no wrong answer—only the strategy that fits your current growth stage.

What Happens After You Set Up Multiple GBPs?

You need to:

• Respond to reviews
• Post weekly updates
• Keep your NAP data consistent
• Track performance

Otherwise, the new profile might exist, but it won’t perform.

Ready to Scale Your Local Visibility?

Next steps:

• Book a Discovery Call
• Get a custom Market Recon Report
• Uncover missed opportunities and start winning local searches

Conclusion: Multi-Location GBP Strategy = Local Market Domination

Multiple GBPs aren’t for everyone. But for ambitious service businesses, they’re a game-changer.

At Simplex360, we don’t guess. We engineer your local market presence. Ready to stop guessing and start growing?

👉 Let’s talk 

Frequently Asked Questions (FAQs)

1. Can I set up a GBP without a physical office?

Only if you’re a service-area business, even then, you’ll need a verifiable address

2. How many GBPs can I realistically manage?

Most teams can handle 1–3. More than that? You’ll need systems—or us.

3. Will having multiple GBPs hurt my SEO?

No, if you build each one correctly. In fact, it strengthens your local SEO.

4. Do I need different websites for each GBP?

No. Use individual landing pages for each and link them to the corresponding GBP.

5. What happens if one of my GBPs gets suspended?

You’ll lose visibility in that area. That’s why we ensure every profile meets Google’s requirements.