Meet the Humans Behind the Magic
We’re not just pixels and processes, we’re a quirky crew of problem-solvers, creators, and coffee-fueled dreamers who make Simplex360 tick.
Our Story
At Simplex360, we don’t guess, we analyze, strategize, and execute.
Our founder, Dave Conway, honed this approach as an Intelligence Analyst in the U.S. Navy, working with the National Security Agency (NSA). In that role, success depended on advanced analytical strategy, identifying the gaps in a battlefield, assessing the enemy’s movements (your competition), and developing strategic plans for domination based on data, not assumptions.
Marketing, at its core, works the same way.
Most businesses struggle with feast-or-famine cycles because they’re making gut decisions about marketing instead of following a proven, data-backed plan. We change that.
Everything we do, competitor analysis, SEO, PPC, website strategy, conversion optimization, is built on research, data, and execution. We uncover where the biggest players in your market are winning, then give you a step-by-step strategy to take that market share for yourself.
That’s what makes us different. We don’t just “do marketing”,we bring battlefield-level intelligence to your business so you can dominate your local market.”
Our Leadership Team
Dave Conway
Dave Conway is the visionary founder and CEO of Simplex360, a company dedicated to helping clients grow through strategic internet marketing. His career began as an intelligence analyst for the NSA, where he sharpened his skills in strategic planning and detailed analysis. Today, he brings that same data-first mentality to marketing, meticulously dissecting information to craft precise, impactful strategies.
An experienced speaker in tech and website marketing, Dave loves to “geek out on the data” with executives and marketing teams, uncovering inventive and underutilized methods to drive business growth.
Outside of work, Dave is a competitive tennis player and a passionate foodie who enjoys experimenting in the kitchen. He shares life’s adventures with his wife, Becky, and their two children.
Jessica Olbin
Jessica is our Chief Operations Officer and the mastermind behind processes, workflows, and SOPs that keep everything running smoothly. If there’s a system to be built or improved, she’s already on it.
Outside of work, you’ll usually find her shuttling her kids to dance or baseball, tap dancing to hit her step count, or unwinding with a good psychological thriller while adding color to her latest paint-by-number masterpiece.
Abdul Hassan
Abdul is our Senior Developer and the go-to expert for solving complex technical challenges. He specializes in identifying and resolving bugs, glitches, and unexpected system issues, consistently delivering clean, efficient, and reliable code. When faced with a technical problem, Abdul is often already well into the solution before others have fully defined it.
With a strong problem-solving mindset and attention to detail, he brings structure and clarity to even the most complicated development tasks. Beyond his day-to-day work, Abdul is passionate about innovation and frequently works on ambitious side projects aimed at automating processes and improving efficiency.
Outside of development, he enjoys playing cricket and engaging in strategic chess matches—activities that reflect his analytical thinking and competitive edge.
Emily Mallare
Emily is our Creative Marketing Head, leading the charge in content strategy, design, and innovative marketing initiatives. The one who writes, designs, and dreams up the marketing magic behind Simplex360. If it’s clever, bold, or eye-catching, chances are Emily had a hand in it.
Outside the office, Emily channels that same creative energy into music as a member of a metalcore band and enjoys skateboarding as her go-to way to unwind.
Anna Garcia
Anna is the driving force behind every successful project. As our Project Manager and communications specialist, she ensures everyone is aligned and that nothing ever slips through the cracks. Her superpower is organization, she loves planning, tracking, and optimizing workflows (seriously, don’t mess with her ClickUp tasks!). She’s the indispensable glue that coordinates timelines, keeps clients in the loop, and ensures the entire team is on track.
When she’s not keeping projects moving, Anna is an avid musician. She loves playing and singing with her piano, ukulele, and guitar.
Crizelda Vergara
Criz is our Executive Assistant to the CEO and resident quality control champion. She’s the strategic force who ensures every detail is perfect and every workflow is seamless. From polishing final deliverables to optimizing team processes, if it needs to be sharp, Criz is on it.
She’s the quiet powerhouse working behind the scenes to make sure our entire team, and our work, looks its best.
Off the clock, you’ll find her in the kitchen. She’s a fantastic cook whose favorite project is feeding her family with her legendary family meals.
Hermiz Ramoran
Hermiz is our SEO Strategist, leading the charge in all things search. He’s the one making sure Google doesn’t just notice our clients, but stays obsessed with them. Whether it’s classic SEO, AEO for smarter answers, or GEO to stay ahead of AI-driven search, Hermiz keeps brands visible where it matters most.
When he’s not optimizing for algorithms, Hermiz is a traveller at heart, a karaoke regular, and a piano player who occasionally swaps music for Mobile Legends. A lover of languages, and he’s always chasing good vibes, good eats, and a good laugh.
Becky Conway
Becky is our numbers guru and the one who makes sure everything balances out. As Simplex360’s accountant (and Dave’s better half), she keeps the books clean, the budgets on track, and the rest of us in check when it comes to expenses.
When she’s not crunching numbers, Becky enjoys family time with Dave and their kids, Kaleb and Skylar, proving she can manage both spreadsheets and schedules with equal precision.
We’re also backed by an incredible team of writers, designers, developers, and strategists who turn big ideas into real results.
They’re the creative engines and detail-driven pros who make Simplex360 the marketing powerhouse it is fueled by caffeine, collaboration, and the occasional meme war.