Keepers Commercial Cleaning
Industry: Commercial Cleaning
Service Type: SEO, Website Optimization, Content Strategy, GBP Management
Locations: Arizona (Mesa, Phoenix, Chandler, and surrounding areas)
At a Glance
380%+
Increase in Google Search Traffic (YoY)
290%
Increase in Direct Website Hits
300%
Growth in Engaged Sessions
70%+
of Leads Now Recurring Contracts (was 30%)
$10K–$30K
in Average Monthly Recurring Revenue Opportunities Created
#1
Rankings for High-Intent Local Keywords
About the Company
Keepers Commercial Cleaning is a fast-growing, Arizona-based janitorial company serving businesses, schools, medical offices, labs, hotels, and other commercial properties. Before working with Simplex360, they had a strong reputation but a bottlenecked website that limited digital reach and growth.
The Challenge
Overall, Keepers Cleaning had a plateaued digital presence. Their site was:
- Targeting broad terms like “Arizona” instead of city-specific searches (e.g., “commercial cleaning Mesa” or “janitorial services in Phoenix”)
- Siloed and outdated in structure
- Lacking localized SEO content and clarity for users
- Only averaging 350 monthly hits
- Their lead tracking was fuzzy, they had no insight into where leads were coming from or what was converting.
The Solution
In January 2024, we launched a full-scale digital overhaul for Keepers, starting with site structure, keyword targeting, and content strategy.
- Took over site hosting and performed full speed optimization services. Optimized images, implemented caching, and replaced bulky plugins with custom CSS.
- Refactored every page on the site to target city-specific keywords and match how commercial cleaning clients actually search
- Deployed an aggressive content schedule, publishing thousands of words monthly across service pages, industry-specific landing pages, and long-form blog content
- Built out localized pages and optimized their site architecture to support new Google Business Profiles and stronger map visibility
- Created a brandedMedia Room, launched recurring press release campaigns, and performed manual outreach for guest posting opportunities, building topical authority and improving backlinks
- Created profiles on 100+ directory websites, ensuring their Name, Address, and Phone Number is placed consistently on high profile websites throughout the internet.
- Implemented call tracking and lead scoring to enable full campaign attribution, giving Keepers clarity on lead sources and true marketing ROI
- Began structured Google Business Profile optimization across key markets, complete with listings cleanup, regular posts, Q&A, and geo-tagged photos
This strategy set the groundwork for long-term visibility, stronger local authority, and predictable inbound lead flow.
We also rebranded the domain to keeperscleanusa.com to support expansion beyond Arizona.
SEO Performance
Organic traffic exploded 60–90 days in, ultimately hitting 380% growth over the same period in 2023
This strategy set the groundwork for long-term visibility, stronger local authority, and predictable inbound lead flow.
We also rebranded the domain to keeperscleanusa.com to support expansion beyond Arizona.
You see that gain here:
Then we changed the website URL to keeperscleanusa.com to support a multi state expansion strategy and to improve SEO scalability. It took a few months after the move (as is normal), but we quickly surpassed the old website URL’s traffic and continued the upward climb.
- We then saw a total of 614% average increase in monthly organic website traffic compared to the beginning of the campaign, and 2024 was the best year on record for Keepers Commercial’s digital presence. They reached the Inc5000 for the first time and experienced incredible success!
- As time went on, results continued into 2025. As of July, 2025, engaged sessions were up 60% Year-Over-Year (doubling our growth goals of 30% annually):
As you can see here, the first 6 months of 2025 compared to the same period in 2023 (the year before we began) has shown an increase from just under 4000 sessions to over 19000. Tremendous growth in such a small timeframe.
Keyword Rankings (as of latest data) that are contributing to huge regional gains.
#1 for:
- School cleaning services phoenix
- Commercial cleaning services mesa
- Janitorial services mesa
- Office cleaning services mesa
- Commercial cleaning company mesa
- Industrial cleaning mesa
Top 5 for other valuable terms like:
- Commercial cleaners near me
- Lab cleaning services phoenix
- Medical office cleaning services phoenix
- Post-construction cleaning phoenix
Lead Quality & ROI
- Recurring lead qualification rate jumped from 30% → 70%+
- SEO and Ads both producing a ~30% qualified lead rate
- $10K–$30K in monthly recurring revenue opportunities created on average.
- Each month, Keepers Commercial closes more in recurring monthly revenue than they pay us to manage their marketing. That revenue stacks month after month, compounding, and since most clients stick around for 5+ years, the return on investment isn’t just good, it’s massive.
How do we know this? We record and listen to every call that comes in, scoring it for quality, legitimacy, and recording whether it was a one-time cleaning or a recurring opportunity. We use this data to make decisions about where we focus our efforts and constantly shift strategy to keep things moving forward.
Recognition During our Campaign:
INC 5000 Honoree (2024)
BSCAI Image Award Winner – Mid-size Company (2024)
Partially awarded for website quality and improved online visibility, but Keepers also put in a ton of work on their other branding components and really deserved this award.
Next Steps
A full site redesign is now underway to match the traffic growth with better conversion UX. We’re rolling out new Google Profiles, optimizing deeper into each metro area, and building on the momentum already in place. We’re aiming to continue this excellent trajectory and bring even more opportunities to their sales team on a regular basis.
Real Results from Real Clients
91 % of buyers pick page-1 results of Search Engines! Let’s make sure it’s you.
Testimonials
I love Dave. So much value with him and his team. Being in Sales, a lead generating website and landers are a key element of our prospecting strategy. Dave and his team’s insights, contributions, and copy made a huge difference. With changes to our site, and a next phase in the works, we were able to double leads, and improve lead quality. Now we’re seeing better qualified leads, leading to better conversions and better fitting clients. If you’re going to upgrade your online presence, just know that your website investment will more than pay for itself when you build a PROPER lead generating site. Call Dave and his team to find out more.
Ryan Chute
Custom home builder
Dave and his team are literally the best in the industry. With rapid response, clear communication, alignment of your goals, Simplex360 will take care of you and treat you and your business like it is the only business that matters. Highly recommend and highly trust, after working with them for so long, they’ve done an amazing job with our website and knock it out of park on the ads and SEO work. Phenomenal
Lane Read
Phoenix Commercial Cleaning
Could not be more thankful for this team! I met David through Facebook networking groups genuine guy who brings tons of value! I am not an easy customer, I know what I want and am picky. His team over the last 6 months have blown my expectations out of the water! They go the extra mile on all levels from explaining SEO strategies in a manner a cave man can understand, to Building the perfect website that represents my team and values. Simplex360 will have our business indefinitely.
I can’t say thank you enough to you. It’s been amazing. A risk worth it.
I can’t say thank you enough to you. It’s been amazing. A risk worth it.
Samuel Hardy
Real Estate Unlimited
Dave and his team have made our website maintenance so easy over the years since they built it. When it came time to take the next step of exploring SEO options, I didn’t even consider looking anywhere else. Dave provided a thorough (yet extremely precise) analysis of our website’s current visibility in search engines. He was able to compile various data on where we rank in our most pertinent keywords, where the best opportunities are to utilize specific keywords and last but not least, where we stack up against our competitors’ analytics.
One of my favorite parts about working with Dave and the Simplex360 team is that we truly feel that they have our best interests at heart. There was never a “take it or leave it” feeling on the service packages or pricing. We concluded the consultation with options, actions to take right now and enthusiasm about how implementing Dave’s advice will change our business for the better.
I wish there were more that 5 stars to click.
One of my favorite parts about working with Dave and the Simplex360 team is that we truly feel that they have our best interests at heart. There was never a “take it or leave it” feeling on the service packages or pricing. We concluded the consultation with options, actions to take right now and enthusiasm about how implementing Dave’s advice will change our business for the better.
I wish there were more that 5 stars to click.
Andrew
Satisfied Client
I needed help to understand how our website and social media compared to others in our region and industry.
Dave walked us through the findings of his research and helped us formulate a plan to take advantage of the gaps he found our market.
We will be using this information to help us gain more traffic and conversions – and gain more market share!
I not only recommend Simplex360 – I will be using their services again to insure our changes continue to provide results!
Mark Coble
Satisfied Client
ALL THE STARS! I’m not sure I can fully express my gratefulness for Dave and his team. Their passion for quality and a constant state of improvement is inspiring.
They took time to learn more about our business and goals, and THEN helped us formulate a game plan and follow through; they assume nothing- it’s been refreshing, to say the least. If you are serious about expanding and bettering your business, start with Simplex360.
They took time to learn more about our business and goals, and THEN helped us formulate a game plan and follow through; they assume nothing- it’s been refreshing, to say the least. If you are serious about expanding and bettering your business, start with Simplex360.
savanah tate
Satisfied Client
This is a shout out to someone who did a damn good job at work this AM and deserves some major.
I spent 2 hours on the phone with David Conway today. If you run a biz & want to dominate your local market, he’s your SEO/ad guy.
Here’s why:
The know-how in this dude’s head. Is impressive.
What’s 10x is the translation and application.
Ryan
McLaughlin
Satisfied Client
Working with Simplex 360 was a game changer for my business. They were both great to work with and created an excellent website that has delivered on getting our target customers in the door.They are true professionals that built us a website we are super proud of!
Sarah Martin
Satisfied Client
The Simplex team does a great job of taking care of their customers. Dave and his team are experts in SEO and digital marketing and it is clear they get results for all their clients. I would highly recommend.
Josiah
Bussing
Satisfied Client
David absolutely knows his stuff. In a few short minutes, he was able to pinpoint some of the issues I’m having with my SEO and showed me many things I’m doing well. Super, super excited to continue to work with him!! Highly recommend!!
Benjamin Martin
Satisfied Client
Before working with this company, I had no idea what type of site I was looking for, and I definitely had no clue how to handle the site once it was up and running. Simplex took my ideas, concerns, and (vague) vision and made it a reality. Also, their team– on top of being friendly, responsive, and great at what they do–prepared me for how to handle the site once it was published. Highly recommend working with Simplex if you get the chance!
madelyn hambrick
Satisfied Client
Watch testimonials from our clients and see what it looks like when your website actually starts working for your business.