Tree Care Inc
Industry: Tree Service
Service Type: SEO, Website, Local SEO, Content Strategy
Locations: Louisville, KY, Lexington, Nashville, TN, Indianapolis, IN, Tampa, FL
URL: treecareincusa.com
At a Glance - 1 Year Results
546%
Increase in Organic Website Users
849%
Surge in Google Search Volume (total impressions jumped from 9200 to 87400)
368%
Boost in Engaged Sessions
40%
Increase in Calls from the Google Business Profile
#1
Average Local Ranking Out of 88 Metro Competitors
Note: These are crazy good results, and 500% website gains are not typical. We aim for 30% year over year organic growth, but very frequently achieve much higher, often 70% – 100% annually. Still, results like this are highly possible in the right market, especially if you have a long-standing brand or a larger budget
About the Company
Tree Care Inc is a multi-location tree service provider operating across several states, with a central base in Louisville, KY. They came to Simplex360 to unify their fragmented online presence, boost organic visibility, and drive more consistent inbound leads, without adding operational overhead.
Tree Care Inc had a legacy digital setup from the "old days" of SEO, without much traffic
Anytime you’re trying to combine separate domains/websites into a single authoritative site, it’s a delicate process. If done poorly, traffic tanks and recovery is slow, and it’s a huge hit on the business. But, we’ve done this successfully many times. With the right redirect strategy, technical SEO, targeted content, and some elbow grease, it’s a proven path to long-term dominance.
- Multiple independent websites covering different cities and markets
- 500 visits per month between all websites.
- Long form, keyword-stuffed website text that lacked authority, trust factors, and local relevance.
- Minimal authority and weak rankings in several high-value cities
The Solution
The first 90 days of the campaign focused on building the foundation:
- Consolidated all sites under one modern, conversion-focused domain/website. www.treecareincusa.com
- Set up the managed hosting and put the new site on a routine maintenance plan
- Rolled out a complete site structure rebuild, optimizing URLs, internal linking, and schema
- Created localized service area pages to support new Google Profiles
- Established baseline rank tracking, Analytics, Search Console tracking, and site health metrics
- Strategically launched a media room, press releases, and guest posts to build backlinks and topical authority.
- Created profiles on 100+ directory websites, ensuring the client's Name, Address, and Phone Number are placed consistently on high-profile websites throughout the net (Apple Maps, Yelp, etc)
- Wrote tens of thousands of (human-written) words of new, fresh, conversion optimized content for the website pages (focusing on common user questions and sales objections) and published them on a schedule
After the groundwork was laid, we expanded into full content marketing and local SEO:
New service pages, area pages, and long-form blogs targeting high-intent, niche tree care topics added monthly
Aggressive Business Profile optimization including new photos, Q&A, addition of products/services, regular posting, and review management each month
High-authority guest posts and ongoing Press Release syndication campaigns to build domain authority regularly
Press releases indexed by AI engines like ChatGPT and Perplexity – contributing to regular mentions in AI platforms
Ongoing map grid tracking to measure real local rank improvements, neighborhood by neighborhood
The Results (1-Year)
Year-over-Year Website Growth
- Organic users up 546% (from 417 to 2,697)
- New users up 550% – a flood of fresh eyes finding them for the first time
- Returning users up 200% – strong brand recall
- Engaged sessions up 368%, with visitors staying 2x longer than the industry average
Search Console + Keyword Visibility
- 849% growth in Google search volume (impressions)
- 700 new keywords now ranking
- National and local traffic coming in from high-ranking blog posts directly answering users' questions.
Google Business Profile Impact
- Website clicks from GBP have nearly tripled
- Call volume up 40%, with call clicks from GBP quadrupled
- Map views increased by 58%, reflecting a big gain in local visibility
- Local rankings surged, dominance in Louisville’s north, east, and central zones
- Prospect areas jumped into the map pack (positions 2-4)
Local rankings at start
Local Rankings 1 year later
Competitive Positioning
Now ranked #1 on average in local SEO out of 88 tree care competitors
Outranking higher-rated companies due to superior site authority and topical content
Paid search up 242%
Direct traffic up 30%, boosted by AI mentions and brand awareness
Referral traffic trending upward from press pickups
The Big Picture
These charts tell the story best:
The first few months were quiet, but that’s always the case. SEO takes time. We focused on building correctly, not rushing or chasing gimmicky quick-win tactics. After the site structure, content, and link-building kicked in, traffic exploded, proof that long-term SEO is worth the wait when executed strategically.
Tree Care Inc just recorded their most successful June ever, and we’re entering peak season with unmatched momentum.
Next Steps
Now that Tree Care has seen an incredible first year with tons of new keywords and traffic gains, it’s time to double down on that same strategy and keep pressing forward. We’ll begin targeting higher-end keywords and expanding the Google Profile’s ranking further out into each city, and in turn reach new customer segments not currently utilizing Tree Care’s services.
Real Results from Real Clients
91 % of buyers pick page-1 results of Search Engines! Let’s make sure it’s you.
Testimonials
I love Dave. So much value with him and his team. Being in Sales, a lead generating website and landers are a key element of our prospecting strategy. Dave and his team’s insights, contributions, and copy made a huge difference. With changes to our site, and a next phase in the works, we were able to double leads, and improve lead quality. Now we’re seeing better qualified leads, leading to better conversions and better fitting clients. If you’re going to upgrade your online presence, just know that your website investment will more than pay for itself when you build a PROPER lead generating site. Call Dave and his team to find out more.
Ryan Chute
Custom home builder
Dave and his team are literally the best in the industry. With rapid response, clear communication, alignment of your goals, Simplex360 will take care of you and treat you and your business like it is the only business that matters. Highly recommend and highly trust, after working with them for so long, they’ve done an amazing job with our website and knock it out of park on the ads and SEO work. Phenomenal
Lane Read
Phoenix Commercial Cleaning
Could not be more thankful for this team! I met David through Facebook networking groups genuine guy who brings tons of value! I am not an easy customer, I know what I want and am picky. His team over the last 6 months have blown my expectations out of the water! They go the extra mile on all levels from explaining SEO strategies in a manner a cave man can understand, to Building the perfect website that represents my team and values. Simplex360 will have our business indefinitely.
I can’t say thank you enough to you. It’s been amazing. A risk worth it.
I can’t say thank you enough to you. It’s been amazing. A risk worth it.
Samuel Hardy
Real Estate Unlimited
Dave and his team have made our website maintenance so easy over the years since they built it. When it came time to take the next step of exploring SEO options, I didn’t even consider looking anywhere else. Dave provided a thorough (yet extremely precise) analysis of our website’s current visibility in search engines. He was able to compile various data on where we rank in our most pertinent keywords, where the best opportunities are to utilize specific keywords and last but not least, where we stack up against our competitors’ analytics.
One of my favorite parts about working with Dave and the Simplex360 team is that we truly feel that they have our best interests at heart. There was never a “take it or leave it” feeling on the service packages or pricing. We concluded the consultation with options, actions to take right now and enthusiasm about how implementing Dave’s advice will change our business for the better.
I wish there were more that 5 stars to click.
One of my favorite parts about working with Dave and the Simplex360 team is that we truly feel that they have our best interests at heart. There was never a “take it or leave it” feeling on the service packages or pricing. We concluded the consultation with options, actions to take right now and enthusiasm about how implementing Dave’s advice will change our business for the better.
I wish there were more that 5 stars to click.
Andrew
Satisfied Client
I needed help to understand how our website and social media compared to others in our region and industry.
Dave walked us through the findings of his research and helped us formulate a plan to take advantage of the gaps he found our market.
We will be using this information to help us gain more traffic and conversions – and gain more market share!
I not only recommend Simplex360 – I will be using their services again to insure our changes continue to provide results!
Mark Coble
Satisfied Client
ALL THE STARS! I’m not sure I can fully express my gratefulness for Dave and his team. Their passion for quality and a constant state of improvement is inspiring.
They took time to learn more about our business and goals, and THEN helped us formulate a game plan and follow through; they assume nothing- it’s been refreshing, to say the least. If you are serious about expanding and bettering your business, start with Simplex360.
They took time to learn more about our business and goals, and THEN helped us formulate a game plan and follow through; they assume nothing- it’s been refreshing, to say the least. If you are serious about expanding and bettering your business, start with Simplex360.
savanah tate
Satisfied Client
This is a shout out to someone who did a damn good job at work this AM and deserves some major.
I spent 2 hours on the phone with David Conway today. If you run a biz & want to dominate your local market, he’s your SEO/ad guy.
Here’s why:
The know-how in this dude’s head. Is impressive.
What’s 10x is the translation and application.
Ryan
McLaughlin
Satisfied Client
Working with Simplex 360 was a game changer for my business. They were both great to work with and created an excellent website that has delivered on getting our target customers in the door.They are true professionals that built us a website we are super proud of!
Sarah Martin
Satisfied Client
The Simplex team does a great job of taking care of their customers. Dave and his team are experts in SEO and digital marketing and it is clear they get results for all their clients. I would highly recommend.
Josiah
Bussing
Satisfied Client
David absolutely knows his stuff. In a few short minutes, he was able to pinpoint some of the issues I’m having with my SEO and showed me many things I’m doing well. Super, super excited to continue to work with him!! Highly recommend!!
Benjamin Martin
Satisfied Client
Before working with this company, I had no idea what type of site I was looking for, and I definitely had no clue how to handle the site once it was up and running. Simplex took my ideas, concerns, and (vague) vision and made it a reality. Also, their team– on top of being friendly, responsive, and great at what they do–prepared me for how to handle the site once it was published. Highly recommend working with Simplex if you get the chance!
madelyn hambrick
Satisfied Client
Watch testimonials from our clients and see what it looks like when your website actually starts working for your business.